Project / MaisonéBranding
A brand suite built to feel timeless.
Maisoné came to us for identity alone - and it remains one of our favourite systems. Restrained, warm and built to age well.
Client
Maisoné
Year
2025
Scope
Brand strategy, logo suite, colour, typography, guidelines
Location
Canberra, ACT
The logo suite
A primary wordmark with secondary lockups and a monogram, drawn to sit comfortably on packaging, signage and digital alike. The letterforms are soft but structured - familiar enough to feel established from day one.
Colour & typography
A deep burgundy anchors the palette, balanced by warm neutrals so the brand reads as considered rather than loud. The type pairing keeps hierarchy simple across every application.
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