Luxx Haus & Co
Luxx Haus & Co came to us in 2025 for a complete brand identity. We built the full brand deck from the ground up: positioning, messaging and vision, a considered colour palette, a typography system and a two-part logo suite - a script primary wordmark and a refined JH monogram for the smaller moments.
The palette sits in black, greys, swirl, vanilla ice and white, giving the brand a soft, editorial feel that still holds up in print, signage and on a phone screen. Every element was documented so it could be applied consistently long after handover.
We photographed the brand in the salon the same year, creating a personal branding library that gave the new identity real imagery to live on. Today we manage her social channels and produce her ongoing content - reels, testimonials, product features and salon storytelling.
What we do for them
- Brand strategy & messaging
- Full brand deck & guidelines
- Primary logo & monogram
- Colour palette & typography
- Personal branding photography
- Social media management
- Short-form video content
Client since 2025
2025
Brand built
2
Logos - primary and monogram
Ongoing
Social and content partnership
Brand identity
A full brand deck, built from the ground up
We developed the complete identity in 2025 - brand messaging and vision, a script primary wordmark, a JH monogram for tighter applications, a typography system and a palette of black, dove grey, mercury, swirl, vanilla ice and white. Everything was documented in a brand deck so the look stays consistent across signage, print, packaging and social.
- Since
- 2025
Content & social
The brand, in motion
We now manage her social channels and produce the content behind them - salon storytelling, product features, client testimonials and reels written and cut for reach. Each piece is shot and edited inside the brand's visual language so the feed reads as one considered whole.
- Since
- 2025
Personal branding photography
Imagery the identity could live on
A personal branding shoot in the salon gave the new brand a library of its own - portraits, studio detail and working moments in the soft neutral palette we designed the identity around.
- Since
- 2025