Aura De
For activewear brand Aura De, we delivered a complete fashion campaign covering every product in the collection. JCreate led the work from pre-production planning through to a full five-hour photography and videography shoot.
Before the cameras came out, we planned the production, modelling and wardrobe selections so each look had a clear place in the campaign. On the day, we brought the full range to life through styled photography and video — balancing garment detail, movement and the people wearing the pieces.
The result is a connected collection of fashion imagery and films, created together so the brand has a consistent visual presence across its products and campaign content.
What we do for them
- Campaign pre-production planning
- Modelling and wardrobe selections
- Fashion campaign photography
- Campaign videography
- Full product-range coverage
5 hours
Campaign shoot
Full range
Products photographed and filmed
Photo + video
Complete fashion campaign
Fashion campaign photography
Every product. One considered campaign.
We photographed the complete Aura De activewear range during a full five-hour campaign shoot. Pre-production planning, modelling and wardrobe selections shaped every look before shoot day, giving the collection a clear visual direction. The final photography moves between full looks, garment details and styled campaign portraits.
Campaign videography
Activewear, brought into motion.
Videography was produced alongside the photography, capturing the same products, models and wardrobe direction in motion. From collection films and colour stories to behind-the-scenes moments, the videos extend the campaign without losing the consistency of its fashion-led imagery.